To Zoom Or Not To Zoom? That IS the question. Quite simply, the answer is yes...and no. The endless catalog of communication technology can be overwhelming, especially when you’re not sure which is right for your organization or event. To help, I’ve compiled a quick guide on the basics of what to use and how to choose when it comes to virtual event platforms. Let’s dive in.
What is a virtual event platform?
Even if you’re unfamiliar with the term, you (or your marketing team!) have likely used one already. Virtual platforms incorporate all the tools you need to plan, promote, and execute your event online. They’re a great way to replicate the feeling of an in-person event while maintaining the all-important practices of social distancing. Virtual Event Platforms vary widely in pricing and capabilities, but not every event requires an investment in one.
Is Zoom an event platform?
Zoom is a virtual conference, chat, and webinar tool. Though it does not offer every feature of a virtual event platform, it can still be the perfect technology to use for an event. Facilitating through Zoom requires a lot of forethought, practice, planning, and an efficient team that can handle curveballs.
What programs are optimal for Zoom?
Short programs (half-day or less)
Webinars
Breakout rooms for facilitated networking
1:1 speed networking
Small groups
Breakouts for conversation prompts
Don’t forget! You must include a networking element for your program to be called an “event.”
What programs are NOT optimal for Zoom?
Full-day or multi-day programs
Events with complicated Sponsor obligations or deliverables
Anything with a significant networking element